For UK therapists, counsellors and psychologists in private practice
What you charge, who pays, and how clients find you.
The business side your training left out, from a psychotherapist who runs a practice recognised by Bupa, AXA, Aviva and WPA, with 15 years in agency operations before that.
More than a quarter of the psychotherapy income in my practice comes through insurance referrals.
UKCP registered psychotherapist
EMCC senior accredited coach
Clinical supervisor
Online course
From Overwhelmed to Insurance-Ready
£159
A self-paced online course that takes you step by step through registering with Bupa, AXA, Aviva, WPA and Vitality, and through Healthcode.
Six video modules, self-paced, lifetime access
Templates and checklists for every stage of registration
Live monthly Insurance Clinic on Zoom until 10 December 2026
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I'd been putting off working with private insurers for a while because of it feeling daunting and not knowing where to start. Having a one-to-one with Louise and watching the workshop has really clarified everything for me and I now feel a lot more confident in incorporating this additional income stream into my private practice.
Sadie Mavarani
Free guide
Not thinking about insurers yet? Start here.
If someone searches for a therapist near you and your website doesn't show up, this free 16-page guide shows you what to change first. Nobody taught you this part either, and that's fixable.
Free toolkit
The numbers your training left out
Three free tools for the questions that don't get taught.
Insurance Boundaries Workbook
Helps you decide what you will and won't take on.
Healthcode Cost Calculator
Shows what an insurer client is worth to you after fees.
Hourly Session Rate Calculator
Works out what you need to charge to pay yourself.
Strategy Coaching
Stuck on one thing? Talk it through.
A 90-minute one-to-one session on a specific business problem: pricing, positioning, getting seen, or the thing you keep putting off. Think of it like Business Supervision.
One 90-minute session
£150
Who's behind this
I've sat in both chairs. Clinician and Operations Manager.
I'm Louise, a UKCP registered Psychotherapist, EMCC Senior Accredited Coach Practitioner and Clinical Supervisor based in the Ouseburn, Newcastle upon Tyne. As a dual qualified practitioner I bring psychological depth to my work, whether that's in the therapy room, in coaching, or in supporting other therapists to build sustainable practices.
I'm registered with Bupa, AXA, Aviva and WPA. More than a quarter of the psychotherapy income in my practice comes through insurance referrals. Before retraining I spent fifteen years in digital and creative agencies, on the operations and money side.
Clinical supervision
I also offer clinical supervision to qualified therapists, counsellors and coaches, online or in person in Newcastle upon Tyne. Supervision is a separate, ongoing arrangement, and I open spaces as they come up.
Questions
Things therapists often ask
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It depends on your fees, your caseload and how much admin you'll tolerate. Worth It or Not? is a free guide that walks you through that decision with your own numbers.
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No. Many therapists choose not to work with insurers and build sustainable practices without them. Insurer work is one route, and my resources help you decide whether it fits your values, energy and long-term plans.
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I offer a mix of reflective resources and practical tools. These include an online course on registering with private health insurers, guides to getting found online and to thinking about boundaries in insurance work, and calculators to help you understand your income and pricing more clearly.
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Yes. I work with qualified coaches who want a psychologically informed, ethical space to reflect on their client work. I am an EMCC Global Accredited Supervisor (ESIA) as well as being a UKCP recognised Clinical Supervisor.
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Start with the free toolkit above. It combines reflective boundary setting with realistic financial calculations, so you can make grounded decisions that support both your clients and your own sustainability. If you're weighing up insurer work, Worth It or Not? is the next step.
Start where it makes sense for you
If you're weighing up insurer work, Worth It or Not? is the first step. If you've already decided, the course is open.